i love this. I was going to write something like this, though focused more on the advertisement as a tool for bridging the unfamiliarity of the technology. I actually like this way better.
LOVED THIS PIECE. Those ads were awesome. I'm so against the current humanization of AI through campaigns, especially that horrible Friend campaign and product. Anyways, this is def one of my favorite essays on this platform.
Really interesting piece! I agree, sadly the death of tech-optimism is also making tech ads more boring, focusing on survival tools or “human touch”.. But I will say perhaps gaming companies still have a better chance? I love the new PlayStation ads, they do remind of an earlier time for the brand. Thanks a lot!
Amazing piece, don't know of you've seen but recently Playstation had another go at making some cool adverts recently. Look up "It happens on ps5" on YouTube. I gotta say I thought they were dope
i love this. I was going to write something like this, though focused more on the advertisement as a tool for bridging the unfamiliarity of the technology. I actually like this way better.
Thank you korry!
LOVED THIS PIECE. Those ads were awesome. I'm so against the current humanization of AI through campaigns, especially that horrible Friend campaign and product. Anyways, this is def one of my favorite essays on this platform.
Wow what a compliment! Thank you!
Really interesting piece! I agree, sadly the death of tech-optimism is also making tech ads more boring, focusing on survival tools or “human touch”.. But I will say perhaps gaming companies still have a better chance? I love the new PlayStation ads, they do remind of an earlier time for the brand. Thanks a lot!
I do think gaming companies definitely have a better chance! I think fashion and beauty's been doing some interesting things in the space too
frankly an awesome piece, those early PlayStation ads are so interesting
thank you Rafi!
Amazing piece, don't know of you've seen but recently Playstation had another go at making some cool adverts recently. Look up "It happens on ps5" on YouTube. I gotta say I thought they were dope