Goodnotes
Re-invigorating excitement in a widely-loved product through an incisive editorial campaign. Here's "Back to School" with Goodnotes.
THE CHOW was tasked with the editorial content creation of Goodnotes’ back-to-school campaign, to increase product awareness to reach new potential customers.
Scope:
SEO content creation
Product marketing
Social media copywriting
Trend research and analysis
Selected writing:
Highlight:
20+ new articles created for the campaign, ranging on topics from productivity, note-taking, education, university life, and Goodnotes’ product.
Trendy and popular slang surrounded the campaign, allowing Goodnotes to connect deeper with its college-aged user base.
Collaborated with designers and social media marketers to re-use the written content to other platforms, turning an editorials into a 360 marketing campaign.
Impact:
Increased engagement across web and social platforms.
Improved user retention rates by over 20%.
Discussion of the product sharply increased in time for new potential customers to subscribe to Goodnotes.