Fila Manila
Editorial content for the first Filipino food brand to reach WholeFoods, Target, and Walmart.
THE CHOW was trusted with developing SEO-optimized content for Fila Manila, an Filipino-American retail food brand, to increase site visibility for target consumers.
*This is a continuing project.
Scope:
Cultural and historical research
SEO content creation
Highlight:
Created 6 new explainer journalism-style articles informed by ongoing trends and what Fila Manila’s potential consumers are searching for.
Developed Fila Manila’s knowledge base and thought leadership on Filipino food.
Impact:
Increased site visibility and traffic
A greater knowledge-base to from which Fila Manila can develop content for other platforms.